This idea suggests that spontaneous decisions are often as good as-or even better than-carefully planned and considered ones. The author describes the main subject of his book as " thin-slicing": our ability to use limited information from a very narrow period of experience to come to a conclusion. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book.
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